Digital Domain Partners with ADATA to Revolutionize Entertainment Experiences in the Era of AI
Digital Domain Obtains Distribution Rights of XPG Products in Greater China and the Americas
Hong Kong, August 8, 2024 – Digital Domain Holdings Limited (“Digital Domain”, stock code: 547), a global leader in Hollywood VFX and AI virtual human development technologies, announced a partnership with XPG, the gaming lifestyle brand under ADATA, a global leader in DRAM modules and flash memory. Digital Domain will obtain distribution rights for XPG products in Greater China and the Americas while both companies are set to collaborate with the intention of ushering in new milestones in industries such as gaming, fashion, film & television, and other forms of digital entertainment.
Today (August 8), both ADATA Chairman, Mr. Simon Chen, and Digital Domain CEO, Mr. Daniel Seah, attended a joint press conference to announce a greater partnership between the two companies. After the unveiling of XPG’s brand ambassador, Mera, as an AI virtual human, developed in collaboration with Digital Domain for COMPUTEX 2024, Mr. Chen saw the potential of leveraging the advantages of Digital Domain in the global entertainment industry to comprehensively advance XPG’s gaming products. Additionally, Mera will continue to evolve with the help of Digital Domain’s future advancements in AI virtual human applications. The partnership between two behemoths in their respective industries will undoubtedly pioneer the next phase of entertainment experiences in the era of AI.
Digital Domain Connects ADATA to the Global Entertainment Industry
ADATA’s gaming lifestyle brand, XPG, has strived to surpass industry boundaries by consistently launching innovative products and services that allow players to enjoy new and fantastic gaming experiences. ADATA’s pursuit of innovation and facilitation of the ultimate entertainment experience coincides with the principles and technological advantages held by Digital Domain. A partnership between these companies will unlock never-before-seen potential for products and applications across a wide spectrum of markets and industries. With more than 30 years of experience in Hollywood entertainment, Digital Domain has participated in the production of several hundred films and TV series as well as thousands of commercials, video games, and both experimental and immersive experiences. Through the fields of VFX, AI virtual humans, and digital visualization, Digital Domain has achieved global recognition and an incomparable foundation of highly competitive technologies, skills, creative minds, and connections to the largest entertainment IPs in the world.
Mr. Chen expressed his positive outlook on Digital Domain’s strong portfolio and broad range of clients with the following statement:
“I’m very excited about the broad, diverse operational benefits this partnership with Digital Domain will bring to ADATA. In addition to greater sales performance for XPG in Greater China and the Americas, we look forward to an expanded partnership in the future to drive powerful growth and profitability for our family of companies.”
ADATA to Assist Digital Domain with Technology Implementation
After recognizing AI virtual humans as an indispensable factor in the next phase of entertainment, Digital Domain has taken the strategic initiative by iterating the AI virtual human implementation process through real-time capturing and rendering to drive rich emotional expressivity and interaction in digital characters. This achievement has allowed Digital Domain to expand applications outside the silver screen into fields such as video game development, travel, education, and financial services. Through partnership with ADATA, this technology will be further expanded and integrated through both gaming hardware and service software applications.
During today’s press conference, the AI virtual human version of Mera, XPG’s brand ambassador, jointly developed by Digital Domain and ADATA originally for COMPUTEX 2024, participated in the event to demonstrate innovative AI integration with virtual human technology through real-time crowd interaction. Staying true to the theme of “Entering a New Domain of Gaming Lifestyle,” ADATA’s future products can be expected to offer breakthrough innovative experiences through AI virtual assistants and AI partners in both hardware and software products to revolutionize the gaming experience.
Digital Domain CEO, Mr. Daniel Seah, stated:
“Digital Domain strives to innovate and expand the diverse applications and business models of AI virtual humans. The era of AI application across sectors is upon us and it is an honor to partner with ADATA for the opportunity to integrate the technological breakthroughs that both companies have made in software and hardware. With Digital Domain’s capabilities and connections in licensing IP from Hollywood, products from ADATA and XPG will enjoy revolutionary innovation as well as support Digital Domain in the implementation of AI virtual human technology.”
Renowned producer and actress, Ms. Ruby Lin, veteran TV writer and producer, Mr. Wang Wei-zhong, and Vice Chairman and fashion tastemaker, Mrs. Teresa Chen, of Eelin Entertainment were also in attendance to show support of the meaningful partnership. Both companies also announced ADATA’s authorization of Digital Domain to distribute XPG products in Greater China and the Americas to develop new markets and fields across sectors. Both companies will leverage the partnership and work closely in the future to integrate tech innovations in AI, software, and hardware into industries such as immersive entertainment, gaming, film & television, and fashion to pioneer the ultimate entertainment experiences in the era of AI.